GLOBAL PRESENCE
Established in 2006, IGG is a renowned developer and publisher of mobile games and applications with a strong global presence and an international customer base of over 1.6 billion users with over 38 million MAU. Leveraging its success in client and browser PC online games, the Group changed its strategy to target the mobile games market in 2013. After years of effort, the Group’s mobile games are now available in 23 different languages worldwide, and the APP Business has also hit its stride after a decade of perseverance. Embracing our corporate spirit of “Innovators at Work, Gamers at Heart”, the Group is dedicated to creating high-quality and enjoyable games and applications that will stand the test of time.
IGG is headquartered in Singapore with local offices in the United States, China, Canada, Japan, South Korea, Thailand, the Philippines, Indonesia, Brazil, Türkiye, Italy and Spain, and users from more than 200 countries and regions worldwide. Over the years, IGG has aggressively pursued a strategy of globalisation in R&D and operations, establishing long-term relationships with over 100 business partners, including global platforms, advertising channels, and vendors such as Apple, Google, and Meta. The Group’s international presence and partnerships have enhanced its competitive advantage in the industry.
“Lords Mobile”
“Lords Mobile”, released in March 2016, is the Group’s first cross-platform, multi-language, real-time game designed for global gamers. The game has been well-received by gamers since its launch and continues to generate stable revenue of over HK$1.6 billion for the Group in the first half of 2023. As at 30 June 2023, it has 640 million registered users worldwide and nearly 10 million MAU. IGG will continue to release new game content and diversified promotional initiatives to extend the game’s longevity.
“Doomsday: Last Survivors”
“Doomsday: Last Survivors” was released in August 2021. After more than a year of refinement and optimisation, the game has become a favourite for 22 million gamers with its distinctive post-apocalyptic survival theme, deep integration of “real-time” and “strategy” gameplay, and unique art style. Following a marketing campaign that started in March 2023, the game’s monthly gross billing reached HK$82 million in July. The Group will soon introduce a new survival competition gameplay in guild battle that will let players experience the fun of real-time team formation and battles between guilds in the game.
“Viking Rise”
“Viking Rise”, released in December 2022, is a real-time war strategy game based on Norse mythology and Viking history. “Viking Rise” demonstrated huge potential during its beta testing. A Viking-themed game that perfectly combines strategy gameplay with intricate community management, “Viking Rise” received global recommendations from Apple and Google on its launch, and quickly rose to the top of the strategy games download charts in over 60 countries and regions worldwide. After a marketing campaign starting mid-April, the gross billing for May exceeded HK$70 million. “Viking Rise” has released a long-awaited cross-server battle feature, “Kingdom Mayhem”. The game will soon introduce a new innovative cross-server guild war feature, “Battle of the Ruins”, offering players a diverse range of battle experience.
APP Business
The Group has been developing various mobile APPs since 2013. After a decade of perseverance, the APP Business finally hit its stride this year, with monthly gross billing surging from over HK$12 million at the start of the Period to more than HK$57 million in June, followed by a remarkable jump to HK$63 million in July. As at 30 June 2023, it has over 300 million registered users worldwide and nearly 20 million MAU. The Group is committed to ongoing promotion and diversification of its product portfolio, leveraging the synergies of platform-based business model to take the APP Business to the next level.
PROSPECTS
The rise of AIGC technology is transforming many industries, including the mobile Internet sector, and is rapidly becoming a dominant trend. IGG took a proactive approach in embracing AIGC technology and fully applied it to both product development and operations. The use of AIGC in language translation, art production, and customer service has significantly improved the efficiency of the Group’s product development and operations, resulting in cost savings and increased productivity.
Looking ahead, with the steady growth of the two new games and the APP Business, the Group is confident in its ability to maintain solid financial performance. Embracing the corporate spirit of “Innovators at Work, Gamers at Heart”, the Group will continue to strengthen its global R&D and operation capabilities, to relentlessly pursue its strategy of quality, innovation and excellence in creating innovative yet timeless games.
